The Floating Action Button will always be ready to grab them at the very instant they are most interested in what you have to offer...

How often have you read a sales letter that you were genuinely interested and then closed the page before you got to the order button? Yes it happens more often than we want to know. Many of your potential customers are leaving your page every day, before they even reach the order button.

The same is true for your optin forms. You may have the fanciest lead capture pop up known to man. But what happens when your visitors close the pop up? Who says they want to optin when they first hit the page and not when they have read 2/3 of your content?

The simple fact is that you don't know at which point a potential customer or subscriber decides to take action. So wouldn't it be nice if your order button and optin forms were always in the right place at the right time - always ready to grab your prospects at the exact moment they decide to take action?